The 6+ Cs for creating successful communication. In the last post on the Gulf State Park interpretive project, we talked about what WE did to create the strategy for successful communication. The winning strategy is talking with people and not at them. In that spirit, this post will be less about what we did and
Despite the rain, our 2018 Farm 2 Fork Dinner was another big success. On a rainy Sunday evening in September, 70+ folks gathered inside the Downtown Martinsburg Public Library for the second annual Farm 2 Fork Dinner – a locally-sourced and prepared 4-course dinner. Last year’s 50 seat dinner sold out so fast that we
We’re excited to announce that Hersick + Webster has been awarded six American Graphic Design Awards. We’d like to say a super-big thanks to our clients for partnering with us on these award-winning projects. We’re thankful for the recognition, but we’re even more grateful for the relationships that allow us to do great things together.
The Alabama Gulf State Park Project Interpretive Design Strategy. Creating and implementing the interpretive design experience for Alabama’s Gulf State Park not only brought out the best in our project management skills, but it also allowed our team an opportunity to utilize everything we’ve learned in our careers–design, research, writing, illustration, and photography–on a very
There’s a lot to look forward to when Fall, our Autumn Equinox, rolls around. Albeit, the cool weather came a couple weeks late, but the real Autumn kicked into gear these last few days. We can’t wait to get out and hike under all those colorful leaves. Crisp air in the mornings with gentle breezes
September is National Childhood Cancer Awareness month. Cancer doesn’t discriminate, and it’s hard to fathom that every day, 43 families will hear the word, “your child has cancer.”* Special Love, a nonprofit organization that provides cancer families a community of support, made up of other patients and families who know and understand the trials of the
Epicenter Memphis + The Think Tank In June, Laurel and I found ourselves presenting on food and design thinking in the amazing Cooper Young district of Memphis, Tennessee. We were asked to speak about using design thinking to increase opportunity and access to local food and to facilitate a workshop at Epicenter’s kick-off event–The Think Tank.
We’ve had a hard time keeping our lips sealed on this one! With over two years of work, I’m so proud to announce the next step of the efforts made on my work with AIGA’s Design for Good’s task force. With design for good being such an integral part of not only our studio but
Martinsburg: our experience Despite being a small town, Martinsburg has a lot going on downtown. Lately, we’ve seen a lot of positive growth. While some businesses have closed their doors, plenty of new businesses have been testing the waters and bringing some much-appreciated culture and energy with them. It’s certainly not perfect… we get it
I’m sure you’ve noticed we’re pretty fond of where we live. What’s not to love about the beautiful landscapes, evolving demographics, and rapidly growing economy nestled in the tri-state area? Between the Farmers Market and other local and community projects (such as What’s Next WV Berkeley County and Promise Neighborhood Initiative) and boards we work with, we
Serving the intelligence community in both government and commercial sectors, Bridges came to us while they were in the process of evolving their company culture, with the desire to reflect that change in their core brand. CEO Chuck Faughan III, along with his leadership team and a diverse group of employees were selected to be
How in the world did a design firm end up running a farmers market? What started as an idea in community town halls, gardens and coffee shops about 5 years ago has become one of our more hands-on design solutions. In 2014, I was nudged into attending a community garden meeting with the Burke Street