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Farm 2 Fork Dinner table setting
Community Impact

2018 Farm 2 Fork Fundraiser

Despite the rain, our 2018 Farm 2 Fork Dinner was another big success. On a rainy Sunday evening in September, 70+ folks gathered inside the Downtown Martinsburg Public Library for the second annual Farm 2 Fork Dinner – a locally-sourced and prepared 4-course dinner. Last year’s 50 seat dinner sold out so fast that we

2018 American Graphic Design Awards Certificate
Studio News

NEWS: H+W receives Six American Graphic Design Awards

We’re excited to announce that Hersick + Webster has been awarded six American Graphic Design Awards. We’d like to say a super-big thanks to our clients for partnering with us on these award-winning projects. We’re thankful for the recognition, but we’re even more grateful for the relationships that allow us to do great things together.

Collection of sketches, notes and research items
Case Study

Helping 6,150 Acres Find Its Voice

The Alabama Gulf State Park Project Interpretive Design Strategy. Creating and implementing the interpretive design experience for Alabama’s Gulf State Park not only brought out the best in our project management skills, but it also allowed our team an opportunity to utilize everything we’ve learned in our careers–design, research, writing, illustration, and photography–on a very

Studio News

Hello, Fall… Quarter 4… Only 90 Days Left?!

There’s a lot to look forward to when Fall, our Autumn Equinox, rolls around. Albeit, the cool weather came a couple weeks late, but the real Autumn kicked into gear these last few days. We can’t wait to get out and hike under all those colorful leaves. Crisp air in the mornings with gentle breezes

Go Gold for children with Cancer, with Special Love for Childhood Cancer Awareness Month
Community Impact

Childhood Cancer Awareness Month with Special Love

September is National Childhood Cancer Awareness month. Cancer doesn’t discriminate, and it’s hard to fathom that every day, 43 families will hear the word, “your child has cancer.”* Special Love, a nonprofit organization that provides cancer families a community of support, made up of other patients and families who know and understand the trials of the

Epicenter Design Thinking Think Tank Event workshop
Community Impact

Design Thinking and Food

Epicenter Memphis + The Think Tank In June, Laurel and I found ourselves presenting on food and design thinking in the amazing Cooper Young district of Memphis, Tennessee. We were asked to speak about using design thinking to increase opportunity and access to local food and to facilitate a workshop at Epicenter’s kick-off event–The Think Tank.

Sappi Ideas That Matter Path to Impact Workbook Cover
Studio News

Sappi Ideas That Matter Grant Winner

We’ve had a hard time keeping our lips sealed on this one! With over two years of work, I’m so proud to announce the next step of the efforts made on my work with AIGA’s Design for Good’s task force. With design for good being such an integral part of not only our studio but

Collaboration for community means we're working hard to make downtown great. And it all started with a cup of coffee.
Community Impact

Collaboration by Design, for Community

Martinsburg: our experience Despite being a small town, Martinsburg has a lot going on downtown. Lately, we’ve seen a lot of positive growth. While some businesses have closed their doors, plenty of new businesses have been testing the waters and bringing some much-appreciated culture and energy with them. It’s certainly not perfect… we get it

Development Authority of Berkeley County logo
Case Study

Development Authority of Berkeley County

I’m sure you’ve noticed we’re pretty fond of where we live. What’s not to love about the beautiful landscapes, evolving demographics, and rapidly growing economy nestled in the tri-state area? Between the Farmers Market and other local and community projects (such as What’s Next WV Berkeley County and Promise Neighborhood Initiative) and boards we work with, we

Case Study

Branding for Bridges

Serving the intelligence community in both government and commercial sectors, Bridges came to us while they were in the process of evolving their company culture, with the desire to reflect that change in their core brand. CEO Chuck Faughan III, along with his leadership team and a diverse group of employees were selected to be

Martinsburg Farmers Market taking place on Friday evenings.
Case Study

How in the world did a design firm end up running a farmers market?

How in the world did a design firm end up running a farmers market? What started as an idea in community town halls, gardens and coffee shops about 5 years ago has become one of our more hands-on design solutions. In 2014, I was nudged into attending a community garden meeting with the Burke Street

Studio News

Featured Interview in CANVAS Magazine

Check it out! CANVAS, a magazine dedicated to print and marketing service professionals, featured Laurel in their April 2018 issue’s Creative Corner. Laurel shared her thoughts about the current status of design and where it’s headed for emerging designers, as well as key points on client best practices and needs. Plus she includes some of