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Epicenter Design Thinking Think Tank Event workshop
Community Impact

Design Thinking and Food

Epicenter Memphis + The Think Tank In June, Laurel and I found ourselves presenting on food and design thinking in the amazing Cooper Young district of Memphis, Tennessee. We were asked to speak about using design thinking to increase opportunity and access to local food and to facilitate a workshop at Epicenter’s kick-off event–The Think Tank.

Sappi Ideas That Matter Path to Impact Workbook Cover
Studio News

Sappi Ideas That Matter Grant Winner

We’ve had a hard time keeping our lips sealed on this one! With over two years of work, I’m so proud to announce the next step of the efforts made on my work with AIGA’s Design for Good’s task force. With design for good being such an integral part of not only our studio but

Collaboration for community means we're working hard to make downtown great. And it all started with a cup of coffee.
Community Impact

Collaboration by Design, for Community

Martinsburg: our experience Despite being a small town, Martinsburg has a lot going on downtown. Lately, we’ve seen a lot of positive growth. While some businesses have closed their doors, plenty of new businesses have been testing the waters and bringing some much-appreciated culture and energy with them. It’s certainly not perfect… we get it

Development Authority of Berkeley County logo
Case Study

Development Authority of Berkeley County

I’m sure you’ve noticed we’re pretty fond of where we live. What’s not to love about the beautiful landscapes, evolving demographics, and rapidly growing economy nestled in the tri-state area? Between the Farmers Market and other local and community projects (such as What’s Next WV Berkeley County and Promise Neighborhood Initiative) and boards we work with, we

Bridges Lobby Branding
Case Study

Branding for Bridges

Serving the intelligence community in both government and commercial sectors, Bridges came to us while they were in the process of evolving their company culture, with the desire to reflect that change in their core brand. CEO Chuck Faughan III, along with his leadership team and a diverse group of employees were selected to be

Martinsburg Farmers Market taking place on Friday evenings.
Case Study

How in the world did a design firm end up running a farmers market?

How in the world did a design firm end up running a farmers market? What started as an idea in community town halls, gardens and coffee shops about 5 years ago has become one of our more hands-on design solutions. In 2014, I was nudged into attending a community garden meeting with the Burke Street

Studio News

Featured Interview in CANVAS Magazine

Check it out! CANVAS, a magazine dedicated to print and marketing service professionals, featured Laurel in their April 2018 issue’s Creative Corner. Laurel shared her thoughts about the current status of design and where it’s headed for emerging designers, as well as key points on client best practices and needs. Plus she includes some of

photo of studio partners, James Hersick and Laurel Webster with overlay of text
Studio News

Us Plus You in 2018: Our Studio Recap & Looking Ahead

It was quite the year. Last year was a super successful one for us that simply put – kept us super busy. So busy that we didn’t make enough time to really share with you all that’s been going on! The intentional evolution of our studio from a focus on traditional design to strategic brand

Studio News

Named GDUSA 2017 Responsible Designers to Watch

We’re immensely proud to announce that James and I were selected for this year’s GDUSA 2017 Responsible Designers to Watch. Featured among several good friends and colleagues, this honor represents designers that are embracing the how, when, why of who we work with. Publisher of GDUSA, Gordon Kay commented, “The common thread among these “responsible

Studio News

Adding to our story

More Experiences + More Capabilities + More Collaborators + More Growth + More us = A New Name + New Goals The last 2+ years at Native have been an exciting blur of growth and creativity. We’ve been challenged by opportunities and projects that pushed us to become more. When we opened this studio, we

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