We help people create places people love.

Are you providing the vibrant experiences and connection people are craving?

We work with state and local agencies and the organizations that support them–including CDFIs, Economic and Tourism Development Authorities, Planners, Developers, and Architects–to create places people love.

Regardless of scale or scope, it hurts when projects miss the chance to inspire and have a positive impact. Wasted energy and effort damage a lot more than our egos. They delay progress in your communities.

We specialize in helping communities create unique experiences and develop brands that inspire locals and captivate visitors. 

What We Do:

Our work creates connections and amplifies the overlapping impacts of economic development, tourism, recreation, and public health.

We’re an award-winning branding and placemaking team with diverse project experiences and capabilities spanning 25+ years and five continents.


  • Brand Strategy
  • Strategic Planning
  • Marketing Strategy
  • Community Engagement
  • Place Asset Audits


  • Logo and Identity 
  • Wayfinding, Interpretive, Signage, and Exhibits
  • Graphic Design
  • Websites and Email
  • Social and Digital Media

How to work with us

Our process will help you create and celebrate places people love.


Getting to know your community deeply is our top priority. Let's uncover your brand's special sauce and align it with intentional goals.


Imagine, design, and create–we’ll connect your place to messages and images that resonate with your audiences.


Put your best foot forward with the right tools to consistently inspire and connect the right people to your special places.

“If you want passionate team members that align themselves with the goals of the project and deliver high-quality design you should hire Hersick+Webster ... you’ll also get interesting conversations about nature, hiking, biking, dogs, kids, interpretation, communities, and equity.”
Matt Leavell
Director of Design, The University of Alabama Center for Economic Development
“We’ve received great feedback from the general public, including city and county leadership, on our new branding... At launch, we saw a 6% increase in website traffic, and it’s continuing to grow. Our website is easier to use and much more interactive.”
Mark Jordan
Executive Director, Martinsburg-Berkeley County Visitors Bureau

Insights, Ideas, and News

We'll guide your projects from good intentions to successful outcomes.

Investigate. What truly sets you apart? Getting to know your community deeply is our top priority.

Ideate. Imagine, design, and align your brand's character to messages and images that resonate with your audiences.

Succeed in creating a lasting impact and a place people love to be.

Let's get Engaged

Understanding engagement leads to better engagement …
leading to better understanding.

Stakeholder Engagement Tips

Engaging stakeholders in meaningful ways is crucial for your project’s success.

Wondering how to make your stakeholders excited to engage with you?

Download our free project engagement planning guide to help you create an engagement and outreach strategy.

Through the guide’s prompts you’ll:

A little bit about what H+W is about

Helping good people, good places, and good ideas succeed is what we’re all about.

At Hersick + Webster, we’re passionate about helping leaders create better places and experiences. Through strategic engagement and a time-tested branding framework, we help communities and the organizations that support them reach their goals and tell their stories.

We believe in connecting people to places, inspiring conservation, and provoking thoughtful conversation … in inspiring adventure, action, wellness, and wonder. 

For more than 10 years, we’ve been using intentional design to help folks like you make the world a little (or a lot) better along the way.

Go from good intentions to great outcomes.

Recognized by

Download your free
stakeholder engagement guide!

Download your free Strategic Plan Checklist!

Strategic Plan Checklist example