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Alabama 2021 Statewide Comprehensive Outdoor Recreation Plan (SCORP)

Helping Alabama’s leaders and citizens understand, imagine, and activate outdoor recreation opportunities.

Every five years, states are required to update their Statewide Comprehensive Outdoor Recreation Plan (SCORP).

The SCORP is an important statewide planning document that identifies regional and statewide outdoor recreation needs and opportunities. It also sets a collective strategy for statewide partners to work together to enhance the delivery of outdoor recreation services to citizens.

Creating this document requires plenty of effective public engagement.

A big task in normal times made all the more difficult because of the COVID-19 pandemic.
H+W helped the University of Alabama’s Center for Economic Development design and create an online platform and workshops to empower engagement, facilitate conversation and collect input.

Once the data was crunched we supported UACED with design and layout of the SCORP document.

We are also providing ongoing support to aid the rollout via a website and graphic design, aimed at sharing the outdoor recreation stories and opportunities emerging throughout Alabama.

Services Provided

Engagement Strategy
Stakeholder Engagement + Outreach
Project Planning
Workshop Planning + Facilitation
Branding Strategy
Brand Messaging
Design
Graphic Design
Website design and development
Copywriting + Editing
Illustration

Alabama SCORP website on desktop and mobile devices
Alabama Mountain Biking

This 14-month planning process involved the input of over 2,000 Alabama residents, 800 recreation providers, and 60 key stakeholder organizations who participated in surveys and facilitated meetings that UACED conducted.

Alabama SCORP report book cover and page spread
Alabama SCORP Online facilitation screenshots

By embracing the strategic goals and their associated objectives detailed in the report, and integrating them into the planning, development, and operation of outdoor recreation projects, we can have confidence that we are working toward meeting the public’s outdoor recreation needs and desires in a meaningful way.

Download your free
stakeholder engagement guide!