Helping a small but mighty CVB in a fast-growing region find its voice, and empowering them with the tools needed to celebrate and share its story.
Located an hour west of Washington DC at the top of the Shenandoah Valley, Berkeley County WV sits at the heart of the tri-state area. Today they are at the crossroads of a long history and large population growth. As such their brand voice and their tools needed an update to help align and enable their staff and partners to better connect with residents and tourists.
Getting to the heart of the matter.
We began by auditing their existing brand messaging and building an understanding of how the current outreach tools challenged staff and volunteers. Refreshed copy and image tone brought new energy to the CVB’s story-telling approach. We brought these updates to life through a new travel guide, updated social media channels, and a website overhaul.
We were also right there beside the CVB as they began to implement the new brand during the pandemic. Overseeing this rebrand launch in 2020 required additional support to ensure that we were meeting visitors where they were and that our messages aligned with broader state tourism efforts.