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Martinsburg-Berkeley County WV CVB Branding

Helping a small but mighty CVB in a fast-growing region find its voice, and empowering them with the tools needed to celebrate and share its story.

Helping a small but mighty CVB in a fast-growing region find its voice, and empowering them with the tools needed to celebrate and share its story.

Located an hour west of Washington DC at the top of the Shenandoah Valley, Berkeley County WV sits at the heart of the tri-state area. Today they are at the crossroads of a long history and large population growth. As such their brand voice and their tools needed an update to help align and enable their staff and partners to better connect with residents and tourists. 

Getting to the heart of the matter.

We began by auditing their existing brand messaging and building an understanding of how the current outreach tools challenged staff and volunteers. Refreshed copy and image tone brought new energy to the CVB’s story-telling approach. We brought these updates to life through a new travel guide, updated social media channels, and a website overhaul. 

We were also right there beside the CVB as they began to implement the new brand during the pandemic. Overseeing this rebrand launch in 2020 required additional support to ensure that we were meeting visitors where they were and that our messages aligned with broader state tourism efforts.

Services Provided

Brand Strategy
Stakeholder Engagement
Customer/User Experience Strategy
Brand messaging
Brand Compass Guidebook
Brand Audit
Graphic Design
Website design and development
Social Media Campaigns
Email Marketing
Copywriting + Editing
Photography

Awards:

2021 GDUSA American Graphic Design Award

Martinsburg Berkeley County CVB Website
Heron over Sleepy Creek Lake.

“We’ve received great feedback from the general public, including city and county leadership, on our new branding…We saw a 6% increase in website traffic, and it’s continuing to grow. Our website is easier to use and much more interactive.” 

– Mark Jordan, Executive Director, Martinsburg-Berkeley Visitors Bureau
Martinsburg Berkeley County CVB Brand Guide
Martinsburg Berkeley County CVB Travel Guide
Martinsburg Berkeley County CVB Travel Guide

Are you ready to escape the ordinary?

From George Washington to geocaching, railroads to rivers, fine dining to farm-to-table, history, hiking, spas, and more … Martinsburg, Berkeley County West Virginia is at the heart of your next adventure.

Martinsburg B&O Railroad Roundhouse

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