Team 2017-09-26T17:22:28+00:00
James Hersick

James Hersick

Founding Partner // Creative Director

Thriving by Design

James is a multi-discipline designer, brand strategist, facilitator, illustrator, and photographer. As a Founding Partner & the creative director of H+W, his work spans industries and helps businesses and organizations large and small communicate and design positive changes for people and communities.

Officially, his professional design career began in 1994. Unofficially, he was drawn to design as a kid – long before he understood what it was. Always driven by a challenge, he has managed and owned several successful design firms including WorkHorse Creative, Rocketfuel Design, & EQUILIBRIUM.

To further the understanding and impact of design, he served with AIGA | the professional association for design’s national staff on the National Design for Good movement. He is also past president of the AIGA Blue Ridge Chapter.

He has participated in many social impact design projects and workshops around the country. Some of these experiences include projects rebuilding local economies in Rural Alabama, building community around the arts in Phoenix, and creating opportunities for a challenged neighborhood in Savannah GA.  He is the creator of Design For Good Resources – a website with tools to help designers engage with projects in their own communities.

Locally, James is deeply involved and serves with many community organizations. He is a graduate of Leadership Berkeley, organizer of the Martinsburg Farmers Market and Local Food Initiatives Board, and serves on the boards of Healthy Berkeley County and The Burke Street Promise Neighborhood.

When not designing, he is usually out on a mountain bike, in the garden or hiking a trail. He loves to travel and experience new communities. Before, during and after adventures, he can be found exploring the local food and drink options. He has a wonderful wife and partner, 2 amazing sons and 3 crazy dogs.

Laurel Webster

Laurel Webster

Founding Partner // Art Director

Passion for the Profession

Laurel Webster is a Founding Partner & Art Director of H+W. A native of Southern California, she brings her west-coast, California design influence and approach to her east-coast home. Her extensive experience includes working with a diverse range of clients, such as HÔM Sotheby’s International Reality, Biola University, LA Fitness, Calvary Albuquerque, VIP Transport, and various art galleries. Since moving, she has enjoyed a new focus in community-based clients and projects, alongside her professional highlights in branding, corporate identity and strategy, publication design, and web design.

Currently, Laurel serves as President of AIGA Blue Ridge, a local chapter of the nation’s largest community of design professionals. She recently co-chaired AIGA national’s Design for Good + Living Principles Task Force that sought to redefine and clarify the initiative’s mission and objectives. She also served as a committee member for the development AIGA national’s Innovate Fund, a grant-making program that supports innovation from AIGA chapters across the country.

Laurel teaches design at Shepherd University as an adjunct professor, teaching Professional Practices II and Design Applications II. She thrives on meeting with students, speaking to groups at local colleges in California, Maryland, and West Virginia about the role of design as a profession and as a cultural force.

When she’s not in the office, her creative mojo is fueled by training for her next marathon, playing the piano, semi-obsessive knitting, sipping on extra-hot chai lattes, wearing flip flops year-round, and exploring the world around her.