Laurel Webster

Principal + Creative Director

Ultrarunner + yogi + lover of big dogs + semi-obsessive knitter + mom + speaker

Laurel Webster headshot
Superpowers & such
Legendary project
Management skills
Design and layout
Code decoder
Concept development
IBM certified facilitator
Illustration
Design thinking
Keeping meetings on track
Not so secretly wishes for a goat farm

By day, I’m Principal and Creative Director of Hersick+Webster Creative Partners, a brand marketing agency that helps purpose-driven organizations create meaningful solutions for people and places.

My husband, James Hersick, and I created Hersick + Webster out of our passion to help others succeed while making the world better along the way. We’ve been recognized by GDUSA as Responsible Designers to Watch, and have won awards from Print, GDUSA, Art Director’s Club, and many more.

I’m actively engaged with volunteer roles that coincide and support my role at Hersick+Webster and other interests. Currently, I’m serving on the boards of the Martinsburg Farmers Market, and Girls on the Run Shenandoah Valley.

I’m an Orange County, California native, currently nestled in the mountains of West Virginia, and found frequently in flip flops.

By all other hours, I’m an avid long-distance runner, and yoga teacher and practitioner. I love spending time with James (yes, even outside of the office!) along with our two sons and three dogs.