Smith for WV, WV Can’t Wait Campaign
How would you design a brand for a grassroots movement that is as strong and diverse as the individuals in it?
We helped the Smith for WV campaign create a mark and brand that each county, city, group, and individual can claim as their own. The solutions to West Virginia’s challenges are not black and white or Red vs. Blue. As such, the branding reflects that truth and celebrates the diversity of ideas and individuals around the state.
The main logo mark can change to reflect local color. The secondary mark’s text adapts to reflect any constituency, community, or person that wants to make it their own.