James Hersick and Laurel Webster are passionate about using design to make positive change.

In fact, that is how they met and it’s the foundation that Hersick+Webster Creative Partners is built upon.

James is an east coast native who grew up in the mountains west of Washington DC. Laurel’s can-do spirit comes from her life in sunny Southern California. Together, their life and business experiences cover the gamut and bring different perspectives to solving design challenges. Between them, they have designed everything from brands to building interiors, websites to wellness programs, exhibits to economic development strategies, and much, much more. In addition to creating award-winning work, they are both proud to be nationally-recognized design leaders.

Together, they have created a design studio that helps companies and causes they believe in, which allows them to thrive personally and professionally.

What do we believe about your brand?

Everything your company does defines your brand. From the way you answer your phone, to how you decide who to hire. Your brand is not your logo, your website or even your culture. It's your character connecting to your purpose.


We design solutions, create systems and craft stories that empower you, your team and your partners so you can authentically communicate who your business is—and what it stands for—to the world and especially to your customers.

If you're building a brand that makes a difference, we might be the perfect partner for you. Let's talk.

What do we believe about design?

Great design makes a difference. Together we can create something great.


Great design is more than winning awards or making pretty things.

Great design makes healing less stressful for patients, it connects people to places, it inspires conservation and provokes thoughtful conversation, it gets people moving and gets them involved.

Great design sparks curiosity, inspires action, connects the dots, tells stories, and makes people smile.

Every design decision we make together, will be an intentional one, uncovered through our process. As your design partner, we’ll help you create strategies, systems, experiences and materials to empower you, your business and your customers.

Services + Capabilities

Design + Strategy Facilitation

Workshop Planning
Strategic Conversations
Board Retreats
Facilitated Problem-solving & Brainstorming


Brand Management
Systems Design
Corporate Identity
Logo Design
Business & Product Naming
Brand Stories
Brand Guides

Interpretive + Exhibit + Experience

Exhibit Design
Interpretive Design
Exterior & Interior Signage
Display Design
Vehicle Wraps
Posters & Banners

Web + Interactive Design

Web Design & Development
Responsive & Mobile Design
Email Design & Management
User Interface
User Experience
App Design

Graphic Design

Direct Mail
Promotional Materials
Books, Magazines, & Newsletters
Annual Reports
Invitations & Announcements

Advertising + Marketing

Campaign Strategy
Concept Development
Headline and copy writing

Ready to create something incredible together?

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