Helping your brand succeed is what we're all about.

business + heart

We created this design studio to help you help others.

We have a passion for helping others succeed.

And making the world a little (or a lot) better along the way.

In fact, it’s what brought Hersick+Webster together. This mission inspired James to open the studio in 2003 and it’s what inspired Laurel to become his partner in 2012.

While we certainly can’t change the world all by ourselves, we work our butts off everyday to help brands like yours build businesses that make a difference.

Together we can do anything!


“As a result of this campaign, we’ve seen a dramatic increase in engagement ... Humans of Special Love has always been about the people we serve. For us, there’s no better way to recognize Childhood Cancer Awareness Month than to share our platform and empower our campers to tell their stories.”

Chelsie Davis, Development Coordinator


Helping good people, good ideas, and good companies succeed is what we’re all about.

We live our values out loud.

We believe great design makes a difference. Great design is more than winning awards and making pretty things. You deserve great design.

We believe in sustainability – economically, environmentally, and socially.

We believe in inspiring adventure, action, wellness and wonder ... in making healing less stressful, connecting people to places, inspiring conservation and provoking thoughtful conversation.

We believe in redefining success to include the meaningful impact you have on people’s lives.

Because we believe so deeply about helping businesses like yours, succeed and make a difference, Graphic Design USA named James & Laurel responsible designers to watch 2017.


Laurel Webster

Principal + Creative Director

Ultrarunner + yogi + lover of big dogs + semi-obsessive knitter + mom + speaker

By day, I'm Principal and Creative Director of Hersick+Webster Creative Partners, a brand marketing studio that helps purpose-driven organizations create meaningful solutions for people and places.

I'm actively engaged with volunteer roles that coincide and support my role at Hersick+Webster and other interests. Currently, I'm serving on the boards of the Martinsburg Farmers Market, and Girls on the Run Berkeley County.

I'm an Orange County, California native, currently nestled in the mountains of West Virginia, and found frequently in flip flops.

By all other hours, I'm an avid long-distance runner, and yoga teacher and practitioner. I love spending time with James (yes, even outside of the office!) along with our two sons and three dogs.

  • Legendary project management skills
  • Design and layout
  • Code decoder
  • Concept development
  • IBM certified facilitator
  • Illustration
  • Design thinking
  • Keeping meetings on track
  • Not so secretly wishes for a goat farm

James Hersick

Principal + Director of Strategy and Design Impact

Practicing sommelier + history geek + mountain biker + kayaker + runner + dad + explorer + optimist


I see opportunity everywhere and believe that collaboration is the key to success in everything. If you've got a challenge to overcome or story to tell–and who doesn't –I can't stop myself from thinking of a million ways we could tackle it together.

I'm deeply involved in my community. I'm a graduate of Leadership Berkeley, organizer of the Martinsburg Farmers Market, and currently serve on the boards of The National Association for Interpretation–Chesapeake Region, Healthy Berkeley County, and Main Street Martinsburg.

I'm Dad to two boys and three mostly-adorable dogs. I stay well-rounded by making art, playing outside, and writing about wine...

  • Big-picture vision with tiny detail focus
  • Brand Sherpa
  • Concept development
  • Multi-tooled Designer
  • Writer
  • AIGA facilitation trained
  • Illustrator
  • Design strategy
  • Naive curiosity
  • Maker of big maps and other awesome exhibit experiences
  • Not so secretly wishes he could  be drinking wine with Thomas Jefferson and his buddies.

“Thank you for waking up each day ready and able to take on a new project. Your work is never stale and you always work with us – a true partner!”

Alexandra Bessent, Director of Strategic Marketing Physicians Relations, University of Maryland Medical Center

Ready to build brand that connects and inspires? Let's get started!

Curious about what's gonna happen next?


Schedule a consult

You’ve got questions, we’ve got answers. You’ve got problems, we’ll find solutions.

  • Fill out the form below
  • Tell us a couple of things about your project
  • We’ll contact you within 24 hours to schedule a time to talk.


Let's Talk

Tell us what problems your brand is trying to solve.

  • What problems are you trying to solve?
  • Who are you trying to help?
  • How does this project fit in?
  • How do you define success?
  • Answer our 5 things about your brand survey


Make a plan

There are always many right solutions – let’s find yours.

  • We'll provide options for you to consider that align with your budget, your purpose, and your goals.
  • Determine deliverables and timelines.
  • Review proposal.

Let's Get to Work!

Choose your path

It's go time. 

  • Accept the proposal.
  • Do great work together
  • Make a difference.
  • Make an impact.
  • Repeat

Tell us all about you! We'll be in touch with you soon. (asterisks are required fields) 

I want to talk about: my cool projecthaving H+W speak at my eventplanning a design thinking sessiongoing outsidegetting coffee to chatpartneringimpacting my communityhiring opportunitiesother

How'd you hear about us? referralprint adpublicationsocial mediawebsitegoogleother

Our team is respected & recognized by :

Helping good people, good ideas, and good companies succeed is what we’re all about.

WordPress Theme built by Shufflehound.

Designed with ♥ in Almost Heaven, West Virginia | © 2020 Hersick+Webster